Marketing moves fast. When you’re working in isolation — figuratively or literally — it's easy to fall behind on the latest trends or best practices. Whether you’re part of a marketing agency or in-house team responsible for delivering results for your client or a small business owner for whom “marketer” is just one of many hats, staying competitive is a challenge.
Those outdated marketing books collecting dust on your shelf aren’t doing you much good. Fortunately, lots of industry experts have taken up podcasting — which means you can level up your marketing knowledge without making a huge time investment.
These 15 marketing podcasts will help you keep up to date with the latest tools and tactics, most in an hour or (much) less.
Social Media Marketing Podcast
Topic: Social media marketing for small business
Host: Michael Stelzner
Episode length: 45 minutes
For more than 8 years, Social Media Examiner founder Michael Stelzner has been interviewing marketing experts from different industries every week to uncover successful social media marketing strategies and tactics. Stelzner is likable and charismatic, which makes the podcast engaging and approachable — that’s why it gets millions of downloads per year and has a 4.7-star rating with 1.3k reviews on Apple Podcasts.
Check out the Social Media Marketing Podcast here.
This Old Marketing
Topic: Content marketing
Hosts: Joe Pulizzi and Robert Rose
Episode length: 1 hour
Joe Pulizzi and Robert Rose, both well-known experts in the world of content marketing, host this weekly podcast from the Content Marketing Institute about attracting and retaining customers using content. Pulizzi and Rose also deliver irreverent commentary on industry trends, current events, and even pop culture, making This Old Marketing as entertaining as it is informative.
Check out This Old Marketing here.
The Marketing Companion
Topic: Marketing trends
Host: Mark Schaefer
Episode length: Around 50 minutes
Billed as “the world’s most entertaining marketing podcast,” The Marketing Companion is a biweekly production hosted by futurist and author of the popular marketing blog {grow}, Mark Schaefer. Schaefer and a guest dive into the latest marketing trends and technology innovations to “turn up your marketing intellect to an ‘11.’” It’s fun and fascinating — especially when they go on a tangent into unconventional topics (like communicating with the dead through AI bots in episode 226).
Check out the Marketing Companion here.
Social Pros Podcast
Topic: Social media marketing
Hosts: Jay Baer and Adam Brown
Episode length: About 40 minutes
The weekly Social Pros Podcast invites real people doing real work in social media from companies like ESPN, Sam’s Club, and Hulu to get a behind-the-scenes look into the world of social media marketers. With more than 500 episodes recorded, there’s a lot of content to choose from. Start with episode 494 to learn how Intuit turns a boring topic (taxes) into light-hearted, engaging content.
Check out the Social Pros podcast here.
Perpetual Traffic Podcast
Topic: Paid digital advertising
Hosts: Ralph Burns and Kasim Aslam
Episode length: 30-60 minutes
Hosted by two digital marketing agency CEOs, Perpetual Traffic focuses solely on strategies for generating leads through paid traffic — Google and Facebook, in particular. The popular weekly podcast has a 4.8-star rating on Apple Podcasts with more than 600 reviews. Be sure to listen to episode 348 for the five most common mistakes marketers make with their Google Ad campaigns.
Check out Perpetual Traffic here.
Marketing Over Coffee
Topic: Marketing
Host: John Wall and Christopher Penn
Episode length: About 20 minutes
Marketing Over Coffee is (as the name implies) two guys having a casual conversation about all things marketing, from old-school offline tactics to the latest social media trends. The hosts of this long-running podcast meet every Wednesday morning at a coffee shop just outside of Boston, MA, to record the show. Every episode jumps right into the week’s topic — skipping the pointless chit-chat that starts seemingly every podcast — so listeners get 20 solid minutes of useful content.
Check out Marketing Over Coffee here.
Duct Tape Marketing Podcast
Topic: Marketing and business
Host: John Jantsch
Episode length: 15-20 minutes
Host John Jantsch interviews thought leaders, authors, and experts for this podcast, which releases a new episode every few days (sometimes daily). Most shows focus on actionable tactics like SMS marketing and creating a high-performing website, but it also occasionally branches out into more personal topics like finding happiness through gratitude. Jantsch is a best-selling author, founder, small business marketing expert and the creator of Duct Tape Marketing.
Check out the Duct Tape Marketing Podcast here.
The Marketing Growth Podcast
Topic: Digital marketing
Host: Shane Barker
Episode length: 15-20 minutes
The Marketing Growth Podcast shares tips, tricks, and tools the pros use to “make digital marketing accessible and easy for everyone.” Host Shane Barker interviews marketing experts — including Rand Fishkin, Jeff Baker, and Larry Kim — to distill digital marketing strategies into actionable tactics in every episode. The daily podcast boasts a 5-star rating on Apple Podcasts with almost 700 reviews.
Check out the Marketing Growth Podcast here.
Marketing Smarts
Topic: Marketing
Host: MarketingProfs
Episode length: 30-40 minutes
This weekly podcast, launched in 2020 by MarketingProfs, features in-depth interviews with leading marketers from different industries to share their insights and advice. Guests are really given the spotlight here: they delve right into their subject of expertise (without having to endure 10 minutes of small talk with the host first) to deliver a hearty serving of useful information in every episode. In other words, it’s a solid investment of 40 minutes.
Check out MarketingProf’s Marketing Smarts here.
Marketing School
Topic: Digital marketing
Hosts: Neil Patel and Eric Siu
Episode length: 5 minutes
Neil Patel fans will enjoy this daily podcast that delivers digital marketing expertise in digestible, 5-minute-long episodes. Patel is the co-founder of Kissmetrics, CrazyEgg, and QuickSprout, and blogger at NeilPatel.com. Co-host Eric Siu is an investor, founder, advisor, and chairman of the marketing agency Single Grain. The podcast has more than 50 million downloads, nearly 2k episodes, and a 4.7-star rating with 1.1k reviews.
Check out Marketing School here.
Digital Marketing Podcast
Topic: Digital marketing
Hosts: Daniel Rowles and Ciaran Rogers
Episode length: 30 minutes
The weekly, ad-free Digital Marketing Podcast features interviews with small business owners and entrepreneurs as well as global experts to explore the latest tools, strategies, and techniques for effective online marketing. With shows going back over 11 years, there’s a ton of content to choose from. Wade in with episode 283, which offers a masterclass in writing effective emails.
Check out the Digital Marketing Podcast here.
Online Marketing Made Easy
Topic: Digital marketing
Host: Amy Porterfield
Episode length: 15-60 minutes
In the #3 most listened to marketing podcast, with a 4.9-star rating and 3.6k reviews on Apple Podcasts, host Amy Porterfield offers tips, tactics, and expert advice for growing your online business. Online Marketing Made Easy breaks down big marketing strategies into actionable, step-by-step processes. Porterfield even makes getting value from the podcast easy: Take a four-question quiz, and you’ll receive a curated list of episodes on the topics you care about most.
Check out Online Marketing Made Easy here.
Actionable Marketing Podcast
Topic: Marketing
Host: CoSchedule
Episode length: 30-60 minutes
Hosted by the folks at CoSchedule, Actionable Marketing Podcast delivers “weekly interviews, strategy, and advice for the marketing pro ready to make sh*t happen.” From growing your business with YouTube marketing to streamlining the way you pay freelancers, each episode offers — well — actionable tips to level up your marketing. Not sure where to start? Try episode 81, which features an interview with SEO giant Rand Fishkin.
Check out CoSchedule’s Actionable Marketing Podcast here.
The Marketing Book Podcast
Topic: Marketing and sales
Host: Douglas Burdett
Episode length: 1 hour
More big ideas than tips and tricks, this highly-rated podcast (5-stars with 764 reviews on Apple Podcasts) features a new interview each week with a best-selling sales or marketing book author. The Marketing Book Podcast was named one of "10 Podcasts That Will Make You a Better Marketer" by LinkedIn and one of "11 Smart Podcasts That Will Keep You In The Know" by Forbes. Host Douglas Burdett is such an engaging and personable host, the hour-long episodes fly by.
Check out the Marketing Book Podcast here.
Masters of Scale
Topic: Business
Host: Reid Hoffman
Episode length: 30 minutes
More than a marketing podcast, Masters of Scale is part education, part inspiration — exploring the human journeys behind some of the world’s biggest brands. Reid Hoffman (LinkedIn co-founder and legendary Silicon Valley investor) hosts this slickly produced show that sounds straight out of Hollywood and keeps listeners at rapt attention from the opening seconds to the last. Hoffman’s guest list includes the founders and CEOs of companies like Uber, Twitter, Shake Shack, and Spanx.
Check out Masters of Scale here.
Become a better marketer while you work
Podcasts can help you keep up with the latest marketing trends — and learn tried and true tactics from industry experts — without spending hours in seminars or behind books (even while you work, exercise, or cook). You strive for efficiency in other areas of your work, why not be efficient in how you level up your marketing skills, too?
And when you’re ready to put your new learnings to the test, try CallRail free for 14 days.