Charlie Braithwaite

It’s hard for small and mid-sized businesses to get the word out and attract leads. So when one business refers their valued customers to another business — it’s critical to both businesses that the person referred has a positive experience. Read on to see how optimizing your partner referral network can help your business.

Whether you’re a solo practitioner or small practice handling marketing yourself, a larger firm with an in-house marketer, or a firm that works with a marketing agency, the practical attorney lead generation tips outlined in this article will keep your pipeline full with new potential clients. Read now.

Not sure how to make the most of texting in Lead Center? No problem — read on to find out our 4 top tips for texting as a team.

Every year, the Atlanta Journal-Constitution announces the best workplaces in the U.S. We’re delighted to make the list for a second consecutive year!

We’re thrilled to announce that CallRail has held — and increased — our Leader positions in G2’s Winter 2022 Reports.

It's more important than ever for businesses to be contactable over the phone. The easiest way to do this is by adding a click-to-call button on high traffic webpages. This blog will show you how.

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

Why a W-shaped attribution will create transparency into your leads.

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.