Erica Hawkins

With Google Analytics, you may be able to see what online activity leads to conversions, but how do you track offline activity like phone calls?

Save time and view detailed conversation analytics using CallRail's Call Intelligence software. Quickly view call stats and determine lead quality.

Check yourself before you wreck yourself. Follow these essential steps in your content creation process to increase conversions.

Discover which call analytics tools with CallRail shorten lead response time and make converting leads into customers quick and easy.

With our app, you can quickly follow up with a lead, listen to a call recording, or view the effectiveness of your marketing campaign while on-the-go.

Discover the power of Call Recording and start qualifying more leads for your business by gaining helpful insight into each and every call.

With Manage Users, administrators can give others more functionality in CallRail's software while keeping billing, branding, and account settings secure.

In this webinar 'Choosing a Call Tracking Vendor' we discuss research and evaluation methods that come in handy when choosing the right analytics vendor.

Visitor-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

Attribution with CallRail has allowed SocialON to make confident decisions for their customers. Learn how they increased by 250%.

Join us for a webinar with SEMPO and Director of Demand Generation, Mark Sullivan, to learn how search marketers can best retain SMB clients.

$600,000 - that's how much one client's sales increased after implementing call analytics, and many of our clients share similar success. Learn how!

Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

How does CallRail come up with fresh content ideas? Here are our top 3 call analytics features that play a vital role in content creation.

Touching on CallRail's latest webinar, we've come back to answer all the questions that we weren't able to get to during the chat.

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

If you've already got great content, you can revise it by optimizing for more relevant keywords. With CallRail, you can tailor content to customer search.

How do you close that gap  and gather the data that reveals which leads are really converting to sales? Here are 5 tips to know what's driving revenue.

In our 'Why Call Analytics' infographic we give you data backed reasons you should be marketing to your customers where they already are: on the phone.

Since utilizing CallRail’s call analytics within their customizable dashboard,  SuperDash, Adster has seen their client retention rate increase by 20%.  

Coming up with new ideas for content month after month can be a challenge, but it doesn't have to be. Call tracking can be a new rich source for content.

As an inbound marketer, you know the importance of tracking leads- But are you getting the full story? Here are 3 hacks to optimize you campaigns.

In our first "LeadGapChat, Mark Sullivan discusses how businesses can improve their local search strategy while measuring campaign effectiveness?

Digital Marketers have gotten tracking online activity like form submissions and web clicks down to a science, but what happens when a lead picks up the phone.

Jump on Twitter and join the conversation! Follow #LeadGapChat to learn how to measure your marketing efforts and best practices for local search.