Karissa Austin

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

In this PPC case study, we explore how the agency Titan PPC uses call tracking to prove the ROI of their marketing efforts for clients.

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.