Zack Bedingfield

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.

In this step-by-step guide, we review some best practices for retargeting your call-only ads, and how they can make your campaigns even more effective.

By following these easy steps, you can craft compelling and effective call-only ads and campaigns that earn more leads, more customers, and more revenue.

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

From CRO to SEO and PPC, here are some lessons and food for thought from CallRail's visit to Unbounce.

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.