Peter Colon started Stress Free Health Options to connect Medicare recipients to clear, affordable insurance products. From the onset, this private healthcare marketplace has been innovative, earning a spot on Fintech Globalʼs InsurTech 100 for their forward-thinking approach.
Outpacing competitors and staying on top of technology takes time and focus, and CallRail's Call Tracking gave some of each back to the Stress Free
team. According to Peter, “CallRail is real time, quick intelligence — not 30 days from now. We see which ads work. Every week we throw out the losers and reinvest in the winners.”
Because Stress Free relies on Call Tracking for weekly ad optimization, Peter began to wonder: how else could CallRail help him grow his business? Digging deeper into the platformʼs capabilities, he had a revelation.
“CallRail isnʼt just for digital marketing. It could help us run our business.”
Peter decided to take SFHOʼs CallRail instance to the next level with Lead Center and Conversation Intelligence.