Background
Convincing the successful, two-location Cornerstone Foot Care podiatry practice to give online marketing a try was daunting until Milia Marketing proved they could help the business achieve new levels of success with digital marketing. This is a case study by digital marketing agency Milia Marketing and their client Cornerstone Foot Care.
Milia Marketing is a full-service digital marketing agency based in Ohio, helping businesses of all sizes grow their online presence, increase revenue, and dominate their industries.
Milia partners with top brands and agencies, including Clutch, Google, SEMrush, and Shopify. They have since partnered with CallRail, using the software primarily with Google Ad Campaigns and setting up custom phone numbers with ads.
Diagnosing the problem
After taking over Cornerstone Foot Care’s digital marketing operations, Milia Marketing realized the company lacked adequate tracking of inbound leads and incoming phone calls. The agency leveraged CallRail for visibility into which keywords and campaigns calls were coming from as well as the quality of every call.
Solution and results
Upon taking over digital marketing operations, Milia Marketing set up CallRail to power the client’s campaigns.
"CallRail has helped us achieve better tracking of our marketing."
- Anthony Milia, owner and founder at Milia Marketing.
Milia recognized Cornerstone’s potential to increase its reach, but the podiatry practice was skeptical about commiting to online marketing since they were already experiencing relative success through traditional channels.
Milia Marketing wanted to convey the importance of internet marketing, and did so by monitoring the direction and efficiency of calls using the CallRail platform.
Before giving internet marketing a try, Cornerstone received a maximum of 125 patient leads per month. In the first month of online marketing alone, the practice recorded an additional 50 patient leads through Google Ad campaigns integrated with CallRail, bringing the patient lead total to 175.
Each subsequent month, the lead count increased by 18%. This was a 54% improvement of new patient leads compared to the previous period when marketing and conversion tracking was not set up. Currently, Cornerstone Foot Care averages 275 new patient leads per month, which is around an additional 150 new leads — or an over 120% improvement.
With the addition of Google Ads and CallRail tracking, Milia Marketing has helped Cornerstone grow its revenue by 40% thus far, for both locations.
In short, Milia Marketing’s operations lead to:
- Increased call quality, as Cornerstone was able to adjust processes for calls from incoming leads
- Increased number of calls from inbound leads
- Decreased number of missed calls
How do Milia Marketing and Cornerstone Foot Care feel about CallRail?
After introducing CallRail to Cornerstone Foot Care, the practice has realized the metrics tracked by the platform are integral to their success. They love the software and are excited to work towards decreasing their missed calls, increasing their average call duration for inbound leads, and converting new incoming calls to actual sales.
Leadership also benefits from insights into several other performance factors like customer service and experience, marketing operations, and sales.
"We are a small two-location podiatry clinic so our marketing budget was nonexistent until we started engaging in conversations around digital marketing. We were a bit skeptical of online ad campaigns because we didn't know how the tracking worked, or the process or work behind it. After our first month, we saw how effective the ads were as our phone was ringing off the hook. We noticed a lot of prospective patients calling in after hours so I managed the incoming calls when we were closed until we could put someone in place to help with the new incoming patient leads."
– Dr. Ciccero, Cornerstone Foot Care
A word from Milia Marketing to businesses that aren’t using CallRail
Every marketer needs a clear view into how effective and efficient their efforts are. One of the biggest mistakes you can make is not testing your practices and strategies.
How do you know who called, when, and for how long? Who submitted a form, or sent you a chat? Which one of your campaigns brought in leads? Are your calls leading to sales? CallRail has helped us answer these questions and many more for our clients.
CallRail is easy to use and helps you optimize your ad spend with clear insights and metrics you need. With CallRail, you can ensure you're getting the full value out of your marketing efforts and each and every incoming phone call. Learn more about working with Milia Marketing.
Try CallRail free today.
