“We’ll approve the budget for a new campaign if you can give us an estimate on how much business it will bring in.”
“What’s the ROI on this email campaign?”
“How are you possibly going to prove the ROI of a radio ad?”
“Marketing seems to be spending a lot of money with not a lot of reward.”
You’ve probably been on the receiving end of these questions and statements before. How easy were they to answer? Did you feel like you could provide definitive proof?
We know that proving marketing ROI is something small businesses struggle with. That’s what CallRail products are for. With our support, you’ll always know what makes your phones ring and your texts ping — and which ad, campaign, and keyword got their attention.
If you have Call Tracking (or you’re considering it), read on to learn how it can help grow your business and attribute accurate ROI. Plus, you’ll learn how the suite of CallRail products layer on top of one another to unlock latent capabilities of small businesses to measure and increase marketing ROI.
How call tracking helps businesses get more quality leads
“How did you hear about our business?” Right now, you and your team have to remember to ask this question to every new customer you talk to so you can point new revenue towards certain campaigns or ads. This can be difficult to keep up with — but it doesn’t have to be. Enter: Call Tracking. With it, you can:
Measure your results. See every interaction with your ads, keywords, and campaigns so you can compare the performance of one message or strategy to another.
Improve your campaigns. Maximize your lead generation strategies by discontinuing ads that aren't working and reinvesting in the ones that are. Analyze call recordings for trends and keywords to use in your marketing.
Convert more leads. Improve customer experience with smart features like call routing that connects callers instantly with the representatives who are best trained and available to help.
Small businesses that use Call Tracking can use features like call routing, custom call tagging and scoring, keyword-level attribution, online and offline call tracking, and more to start immediately measuring — and increasing — their marketing ROI.
CallRail customer Stress Free Medical Center experienced first-hand how helpful Call Tracking can be towards proving marketing ROI. Call Tracking saves the medical center time and focus by delivering competitive insights that drive marketing strategy. It also helps them understand which ads are working and which aren’t — information they rely on to rotate and update the ads they have running.
“The winning combo for any successful business is an excellent service or product, obsessive marketing, and automated processes. CallRail helps us achieve all three.” – Peter Colon, Stress Free Medical Center
Download our Call Tracking 101 tip sheet for a primer in all things call tracking, campaign improvement, lead conversion, and measurement.
A match made in small business heaven: Call Tracking + Conversation Intelligence
Maybe you’re thinking: “All of this call tracking stuff is great, but I really don’t have the time to go through all of the top notch data CallRail will give me.”
Think again! Adding Conversation Intelligence to your suite of products will save you even more time and do all the thinking for you. Lean on CallRail’s artificial intelligence to gather important information from all of your calls, automatically, so you can focus on talking to your customers.
When you add Conversation Intelligence to Call Tracking, you’ll see these key benefits:
- Unlock a previously untapped source of marketing data: your calls!
- Automatically discover trends in what your prospects and customers are asking.
- Record and transcribe inbound and outbound calls without lifting a finger.
- Improve your marketing and talk tracks based on real customer interactions.
Need more proof? Look no further than Wit Digital. Before Conversation Intelligence, Wit Digital was sending call recordings to a third-party vendor, relying on them to categorize and transcribe calls. Now, they save $4,000 a month because of the combined power of Call Tracking and Conversation Intelligence — and they reduced their cost per lead by 64%.
“With Conversation Intelligence, I have new insights into what’s working in our campaigns and what’s not. Sometimes even a simple word change can make all the difference.” – Ryan Cook, Wit Digital
Watch our webinar, “Measuring marketing ROI in a digital world,” to learn more about marketing analytics and data-driven decisions.
Complete your Analytics Suite by adding Form Tracking
If you want to know what campaign piqued a customer’s interest and which made them submit one of your forms, you’ll want to add Form Tracking to your tool powerhouse. Form Tracking connects all your phone and form leads, including call recordings and transcriptions.
Adding Form Tracking to the above products reaps these benefits:
- Track and analyze form submissions in the same system of record as calls and texts.
- Use workflows to automatically route forms to your team members.
- Get instant alerts and take action right away when a prospect submits a form.
- Multi-touch attribution modeling helps you connect every touchpoint into a seamless timeline for every customer and lead.
When you can take action right away, that creates faster response times. Faster response times result in exponentially greater conversions — just ask marketing agency Einstein. They helped one of their clients divert $4,000 in wasted ad spend because of their CallRail suite.
Download the infographic: 8 tips to optimize contact forms and get started on maximizing your leads.
Convert more leads into customers with Lead Center
You’re already getting great leads from your marketing. Would you believe us if we said it can get even better? Adding Lead Center will help your team follow through on those leads. Here’s how.
- Get all your CallRail lead data inside your communications inbox so your team doesn’t have to context switch between apps. Take full advantage of a single source of truth.
- Prioritize, filter, sort, and tag your leads based on CallRail data. This way, your team can focus their energy on the highest-value leads with the greatest chance of conversion — a surefire way to grow marketing ROI.
- Provide amazing customer experiences thanks to Lead Center’s smooth call flows, transfers, customer journey context, and agent availability settings that guarantee callers always reach someone who’s ready to help.
Thanks to Lead Center, Toronto Tees rescues 15-20% of their lost leads. They were an existing Call Tracking customer and used an external phone system without a text messaging solution, and nothing worked together. Now, all of these calls and texts come to a single, team inbox with Lead Center — not only are they able to see which campaigns work and which don’t, but they can finally manage all of their leads in one place.
“It's great to have all these calls come to me in a single spot, and then be able to transfer them to the stores for order fulfillment.” – Kyle Pullin, Toronto Tees
Download the tip sheet: 12 reasons your business needs Lead Center, to learn everything you need to know about Lead Center and implementing an airtight business communication plan.
It’s simple to measure marketing ROI with CallRail
Small businesses typically struggle with measuring marketing ROI — but it doesn’t have to be that way. Sign up for a free, 14-day trial of CallRail today.