These days, prospects and customers aren’t just calling. They’re also texting and chatting — with some using all three types of communications along their path to purchase.
More communications channels and devices mean you’re more likely to miss hot leads — and your window to follow up with them will close. That risk is even greater if you and your team spend most of your workday away from the office.
So response time is critical, but so is making the most of every conversation by having the proper context at the right time.
If you knew someone was calling about a promotion you advertised before you picked up the phone, you’d cut to the chase and go for the close. Plus, you’d know the ad you placed was money well spent (and run more like it).
"We rallied behind making Lead Center the ultimate business-building tool."
Lead Center is the business communications system that connects your contact conversations to your promotions and marketing campaigns.
It’s a business communications system that lets you take, make, and route calls, texts, and chat. And with integrated lead intelligence, Lead Center makes sure you know which ads and promotions are working, why contacts reach out, and what they might be worth to your business.
By removing these obstacles along the path to purchase, Lead Center accelerates sales processes and prospect decisions.
“62.7% of small business owners told us that their profits have declined over the past six months because of inflation,” said CallRail CEO Marc Ginsberg.
“Lead Center can help them market with confidence, even in an uncertain economy. It ensures that all marketing dollars drive measurable results and equally important, that no valuable leads are ever missed.”
We rallied behind making Lead Center the ultimate business-building tool. These were our four objectives.
1. Connect contacts to marketing activities
Lead Center was designed to be an easy-to-use communications solution that consolidates all of a business’s contacts and conversations — calls, texts, and chats — into a single unified inbox the whole team shares.
CallRail Chief Revenue Officer Mary Pat Donnellon says, “Lead Center also connects our customers’ conversations directly to their marketing and promotions: from ads to direct mail, billboards to search terms, online and off.
“When a contact calls, CallRail customers know each step they’ve taken along their path to purchase. They know, for example, that the first time a prospect called, they were responding to an ad. And the next time, they texted about pricing.”
Understanding the source of each conversation ensures effective tracking, qualification, prioritization, and routing of every lead and opportunity.
“All this lead intelligence is available to everyone on the frontline who calls, texts, and chats with customers and prospects,” Mary Pat continued. “It helps them have smarter conversations.”
Lead Center’s lead intelligence features include:
- Complete interaction history of every conversation a contact has had with your business, from the first time they reached out
- Call recordings, transcripts, and highlights that help you learn from your team’s conversations with customers and prospects
- Marketing source tracking that delivers visibility while team members are having conversations with leads
- Google My Business integration so you’ll know who’s contacting you from your listing right when you answer the call or text
"All this lead intelligence is available to everyone on the frontline who call, text, and chat with customers and prospects."
2. Create a unified inbox the whole team can share
To remain competitive, think of sales and customer service as a team sport. Lead Center collects all your company’s calls, texts, and chats into a shared team inbox and connects them with every contact’s interaction history. That way, anyone on your team can respond or pick up a customer conversation right where it left off.
Plus, when you can have more informed conversations with contacts, you increase customer conversions.
Chris Berg, Co-Founder of Screen Medic, confirms, “we use Lead Center because we can get more done with the same amount of people. That’s my return on investment.”
3. Move leads closer to closing
With smart call routing, automated lead classification, and more, Lead Center lead management optimizes sales processes and workflows. It eliminates the need to toggle between different tools and platforms. And it makes sure everyone is on the same page with lead status.
“Lead Center cuts out all of the different providers and software we had to manage and troubleshoot calls,” said Ryan Parker, Director of Operations, DCI Properties.
“Now we do everything directly through Lead Center instead of jumping through hoops.”
4. Make it easy to use
Making it easy for businesses of all sizes to set up and use Lead Center was mission critical. That meant it shouldn’t require provisioning or IT support. Just add a team, collaborate, and convert.
And Lead Center had to work where its users do. That’s why we created a mobile app that helps agents keep up while they’re out.
"Now we do everything directly through Lead Center instead of jumping through hoops."
A tool for today — and today’s businesses
“Understanding the source of each lead, sharing insights from conversations business-wide, and fostering seamless team collaboration are crucial to improving customer experiences and accelerating conversion,” notes Marc.
“That drove the innovation behind Lead Center lead intelligence, making it valuable. It ensures businesses can market with confidence, regardless of market conditions.”
Learn more about Lead Center here.