According to recent reporting from Goldman Sachs, 93% of small businesses are worried about a looming recession – which is completely understandable as small businesses work hard every day to build on their success and continue growing.
When outside forces begin to impact your business, it can feel debilitating. In our most recent webinar, How to Build a Resilient Business, CallRail’s small business team offers actionable steps to take and prevent those forces from negatively affecting your business.
Below are some common scenarios that we see small businesses face when forces out of your control change consumer behavior. Here’s the advice we’re offering to an A List cast of business owners, from our team of experts – Emily Popson, Chris Bilbro, and Laura Lawrie.
Some Good News: Small Businesses Are Receiving More Phone Calls
Before we jump into the challenges for small businesses, there are nuggets of optimism that shouldn’t be ignored. In CallRail’s call volume data, we’re seeing year-over-year growth. Meaning, more and more consumers are picking up the phone to speak with small businesses. Here’s what we see in our customer data:
Scenario 1: Tom Hanks Wants to Focus on Spending More Efficiently
Sometimes marketing can feel like blindly entering coins into a vending machine and not knowing what to expect in return. Having the tools to crack open the blind spots and even show you where you should invest makes your marketing spend more effective and efficient. Here’s how tools like Call Tracking and Form Tracking provide valuable insights immediately:
Scenario 2: Kate Hudson is Looking to Tighten Up Lead Response Time
82% of consumers expect a 10 minute response time after engaging with a business, and if they don’t hear back in that time frame they’ll likely move onto a consumer. But as a small business, it’s possible you're short staffed or working out of the office. Here’s how Lead Center shortens lead response time and ensures you still bring in new business when you’re unavailable to respond:
Scenario 3: Denzel Washington Needs to Convert Leads at a Higher Rate
Oftentimes, businesses face the challenge of low lead volume due to the off-season or changes in consumer demand. When less leads are coming in, it’s important for your business to have the tools to make sure that you’re converting your leads into customers to maximize the opportunities knocking at your door. Conversation Intelligence offers Call Recording and Call Transcription so you can identify the most valuable and urgent leads.
Scenario 4: Anne Hathaway is Forced to Do More with Less Staff
Every business wants to provide a world class experience for all of their customers, but when faced with labor shortages and unpredictable staff turnover, it’s tough to ensure a consistent customer experience. Having tools with Call Recording in place allows you to onboard new staff with self-training material and provide coaching when evaluating their performance.
In Summary: Your Business Can Survive and More Importantly Thrive during Instability
At CallRail, we’ve seen our small businesses survive and even thrive during periods of economic instability. As long as you have the right tools in place to face all of the above situations, your business can continue to flourish. Here’s our takeaway:
Try CallRail free today.