The holidays are here, but agency life never stops. Whether you’re looking to sharpen your marketing skills or get growth tips for your agency, we’ve selected the best webinars, guides and blog posts created exclusively for agency marketers.
Guides
Handbook: Advanced PPC quick wins for agency marketers
Competition in the PPC ad space is fierce. And it's only getting hotter as more and more companies continue to heavily invest in SEO and PPC to better reach consumers online. So how do you make sure you're helping your clients stand out in a saturated market? We show you how in this curated handbook for agency PPC managers. We're sidestepping the basics and jumping straight into four advanced quick wins you can implement today.
Download the guide to get more from your paid efforts.
Why you need to re-think your SEO approach
If you want to deliver SEO value, you’ll have to move beyond keyword research and focus on behavioral analytics instead. That’s because Google is increasingly promoting websites that help searchers achieve their specific goals, meaning you’ll have to develop content based on user search intent to win with SEO. So where do you start in preparing and addressing these new changes? How do you better develop SEO strategies that will help your clients stand out?
Get a copy of our SEO guide today to find out.
Clients tell all: What small businesses need from marketing agencies today
As the economy opens back up, how can you better position your agency for growth? We surveyed 600 US-based businesses across various industries and the news is good for agencies like yours. Today’s business owners are ready to bounce back. 94% of small businesses are looking to partner with agencies to fuel long-term growth, with 96% open to paying for additional services outside of lead generation. And there’s more! Download the report to find out what your current and future clients really want.
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The marketer's guide to proving ROI
28% of small businesses say they have no transparency in how their budgets are used by their agency partner — a big roadblock in building trust with your clients. Can you prove the ROI of your services to your clients? Do you know which ads, keywords, and marketing campaigns lead to their most valuable calls and website form submissions? If you can’t say “yes” to any of these questions, you’re putting your client relationships at risk. Download the guide to learn how CallRail can take the guesswork out of what’s working — and what isn’t — for your clients.
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Webinars
How to Prove SEO Business Value with Call Tracking
Measuring the impact of SEO is key to winning with digital marketing. And yet, understanding its value can prove difficult. We asked iPullRank’s Michael King to help us out. In this live Q&A, Michael shows us how to use SEO as a business driver. Plus, how call analytics can level up your local search strategy — translating search rankings into business value. As the owner of a successful Black-owned business and Search Engine Land’s Search Marketer of the Year 2020, Michael has extensive experience getting his clients on the map.
What small businesses need from marketing agencies today
We surveyed 600 US-based businesses across various industries and the news is good for agencies like yours. Eight out of ten small businesses are fully recovered from 2020’s recession, and 94% are looking to partner with agencies to fuel long-term growth. In this webinar, we present opportunities to improve retention and client happiness, create new services, generate new business, and boost bottom lines.
6 Reports Clients Need from their Agencies
“How can I prove my value to my clients?” That’s the golden question. Your clients need to know how the money they spend with your agency translates into ROI for their business. To effectively retain clients and enhance trust, your agency needs to provide comprehensive reports to ensure that everyone is on the same page about goals, KPIs, and objectives. Join us and Supermetrics for this webinar as we dive into the key reports that your clients need to help build trust, visibility, and transparency with your agency.
Blog Posts
A 7-step process to do competitive research for your clients
A competitive analysis is a process for identifying the competitors in your client’s market and researching their business structures and strategies. It can help your clients pinpoint any current gaps in their own strategy as well as learn how and why their products or services stand out from the competition. This type of in-depth evaluation is an important aspect of any client’s marketing strategy. But where do you begin?
We cover the seven key steps to competitive research in this blog post.
How to help your clients set and achieve their goals
As a marketer or leader at your agency, you understand the importance of setting goals for your clients. Tracking progress, measuring successes, and recognizing what can be improved for future campaigns can help you and your clients identify any shortcomings or potential issues. Setting goals is a great way to set your agency and your clients up for success, both in outlining and implementing your strategy as well as positioning your agency as a strategic partner.
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Prove your value to your clients with better reporting (How to tell a story with data)
Clients want their marketing agency to demonstrate ROI using marketing reporting that’s straightforward and easy to understand. Agencies are responsible for proving their value to clients on a regular basis, from recognizing what is and isn’t working to using visual data to show why certain marketing campaigns are necessary. If your clients aren’t seeing the whole picture, they may not fully understand the value of their investment and may wonder where their money is going.
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Going above and beyond lead gen: Setting up sales enablement at your agency
The addition of a sales enablement strategy for your clients can increase their current lead generation while saving you time and your client’s money. A sales enablement strategy ensures your client’s sales team doesn’t waste time pursuing cold leads or uninterested parties. There are dedicated resources to answering commonly asked product questions, and helpful materials that they can easily share with clients, prospects, and customers.
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Look forward to more great content next year!
If you help small businesses grow their bottom line — and are looking to level-up their marketing and communications tech stack — then the CallRail Partner Program is right for you. Join today to expand your offerings, unlock exclusive support and co-marketing opportunities, and grow your bottom line through a 20% revenue share. Join today.
