Definitions Hub

What is SEO? The 10 ranking factors you need to know

Learn about the 10 most important SEO ranking factors.

What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.

What is the CAN-SPAM Act?

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

What is Interactive Voice Response (IVR)?

Interactive Voice Response (IVR) is an automated phone operating system that answers calls, asks questions, and routes the call according to the answers.

What is Call Recording Software?

Call recording software is a computer program that allows businesses to audiotape telephone calls for use in training, marketing, and other analyses.

What is a softphone?

A softphone is a computer program used to make phone calls over the internet from any device with a speaker and mic, including computers and mobile devices.

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

What is Call Scoring?

Call scoring is the evaluation of phone call data against a defined performance standard, usually for the purpose of scoring customer service agents.

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

What is a Google Forwarding Number?

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.