Guides Hub

Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

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by Erica Hawkins

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How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

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by Dan Wakefield

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3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

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by Erica Hawkins

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U.S. Companies Report 24% Spike in Inbound Call Volume

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

Industry
by Erica Hawkins

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Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

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by Erica Hawkins

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How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

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by Andy Powell

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How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

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by Andy Powell

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Are Your Content Marketing Efforts Paying Off?

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

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by Erica Hawkins

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4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

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by Erica Hawkins

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How a Strong Vocabulary Can Help You Reach Out To Your Customers

A good idea can go to waste if it can't be effectively communicated with someone else. After all, how can other people appreciate it if you can't properly explain what it's about? The potential of this good idea will simply be lost if you can't find the right words for it.

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by Erica Hawkins

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5 ways to increase your online marketing ROI today

The aim of any marketing campaign is to enable your business to make new sales, and/or increase its sales volumes. However, even as you roll out your marketing efforts, you might wonder whether your preferred marketing channels are offering a solid ROI.

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by Erica Hawkins

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Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.

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by Erica Hawkins

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6 Characteristics to Look for When Choosing Between Call Tracking Companies

You're probably aware that there are many call tracking companies to choose from. Options are great, but it can make choosing the right company a challenge.

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by Erica Hawkins

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How to Hire Employees that are Fit for Phone Customer Service

It's crucial for your business to hire employees who possess the skill set to be successful as phone customer service agents. Here's what to keep in mind.

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by Erica Hawkins

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Call Tracking for Multi-Channel Marketing Campaigns

Get the most out of your multi-channel marketing campaigns and reach potential customers wherever they are. Contact our team for your 14 day free trial.

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by Erica Hawkins

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Call Tracking for Better Customer Service

Make a first great impression every time. With all of CallRail's features and integrations, it's easier than ever to know your customer and tailor calls.

Guide
by Erica Hawkins

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