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Know what inspired your best customers to act then attract more like them.

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10 tips to help you market your small business effectively

Marketing can be overwhelming for small and mid-size businesses. With so many channels, how do you find the time, resources, and budget — and also know if you're getting the greatest ROI?

This tip sheet covers the information and tools you need to market your small business effectively, from high-level strategy to balancing your channels to measuring the success of your campaigns.

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What you'll learn

  • How to set a marketing strategy and plan for your small business
  • How to generate and follow up on leads
  • How to use social media and email marketing to engage prospects
  • How to measure your marketing performance

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