How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
Protect sensitive customer info with our PCI Redaction feature
With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.
The Humberview Group triples inbound leads after switching to CallRail
Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.
Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting
We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
4 agency client call tracking objections (and how to overcome them)
Marketing agencies know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
Add clarity to your call tracking with voicemail reporting
We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.
How call tracking helps your agency coach clients and boost revenue
Business coaching is a great way for your agency to reduce client churn and earn more revenue, and you can do it with the marketing data you already have.
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
CallRail’s multi-touch CPL report now includes multiple channels, interaction types
With these exciting upgrades to our popular CPL reporting tool, your business can figure out which parts of your marketing are working, and which aren't.
Are calls the top conversion point for your SMB? They are for these 6 marketers
Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.
How advanced features like call recording prove agency ROI
With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
How to track a phone call?
Learn how to track a call, including how call tracking works, how to set it up, and how it can benefit your business and customers.
Health to wealth, and back again: How to boost your healthcare marketing
While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.
5 simple ways agencies can convince their clients to increase ad spend
Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.
How FreeGren Digital uses call tracking to reduce churn and improve client results
With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.
The missing metric: Why call tracking is a must for total attribution
Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.
Three ways to use CallRail for user research
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
What is VoIP?
VoIP, or Voice over Internet Protocol, allows you to use the internet to make or receive phone calls. Here's how this technology can help your business.
No more CPL headaches: Seamlessly calculate cost per lead with our new tool
CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.
Improve your paid ads and score more leads with CallRail
PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.
How CallRail built CallScore: Using AI to make better marketing decisions
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.
Mold Busters doubles daily call volume with call tracking
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
CallRail onboarding made easy: Testing DNI with a single click
We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.
News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax
Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.