Know what works: Measuring marketing ROI in a digital world

“Marketing without data is like driving with your eyes closed.” -Dan Zarrella

Truer words have never been spoken. How can you know the effectiveness of your marketing campaigns if you don’t know the metrics behind them?

Join Corey Halstead, Co-Owner of Halstead Media and Zac Elbel, Senior Product Marketing Manager at CallRail as they deep dive into the power and impact of marketing ROI and how to make data-driven decisions.

What you'll learn:

• Key metrics that your business should be focusing on to measure short-term health
• How to move past vanity metrics to prove your marketing efforts are actually working
• The value of having an end-to-end marketing analytics suite to map spend to sales