Marketing Strategies

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Definition
by David Schroeder

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How to define a marketing-qualified lead

In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.

Definition
by Tim Niziak

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5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

Tips
by Sam O' Rourke

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Sell more vehicles by boosting your online reputation

Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.

Tips
by Tim Niziak

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Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

Tips
by Melissa Garner

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Women in Tech: Janan Barge, Engineering Manager

As part of our Women In Tech series, we interview one of CallRail's engineering managers, Janan Barge, about her exciting career in tech.

Interview
by Amber Guidry

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What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

Definition
by Melissa Garner

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A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

Tips
by Tameka Hughes

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How to optimize your contact forms to earn more leads

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

Tips
by Dedra Mitchell

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The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

Tips
by Anna Charity

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Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

Tips
by Tim Niziak

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CallRail’s top 4 form tracking features & how to use them

A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place

Events
by Anna Charity

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Optimizing ad spend for dealerships

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

Guide
by Kendall Krantz

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Understanding customer journeys in a digital world

With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.

Guide
by Kendall Krantz

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Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

Guide
by Tim Niziak

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Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

Webinar
by Michael Sengbusch

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How messaging platforms improve marketing and customer experience

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

Events
by Melissa Garner

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Lead generation (and attribution) tactics for auto dealerships

We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.

Tips
by Kendall Krantz

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Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.

Guide
by Tim Niziak

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5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.

Tips
by Mary-Cate Spires

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We’ve got a whole new look: Check out CallRail’s updated branding

CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.

Product
by Katherine Hosmer

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Marketing Tools You Need to Prove Healthcare ROI

Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

Events
by Melissa Garner

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Instant call tracking notifications are easier than ever with our upgraded Slack integration

Our new and improved Slack integration is easier than ever to install. Receive instant notications for your call tracking data with our one-click solution.

Industry
by Jay Hansborough

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3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

Tips
by Zapier Editorial Team

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