Marketing Strategies

Is your business prepared for Omicron? How CallRail can help you respond

Year in review and predictions for law firm marketers

With the new year coming up, it’s a good time for legal marketing professionals to reflect on which tactics resonated most with their target audiences and which didn’t hit the mark.

Year in review and predictions for marketers in the real estate space

This past year was one of the most challenging for those in the real estate marketing industry. However, 2022 is looking up. Businesses that know how to innovate, provide personalized experiences, and streamline their operations will be laying the foundation for an even stronger road ahead.

Year in review and predictions for marketers in the home services space

The past year was full of surprises for home service pros. We present our wrap-up of some of the key marketing developments in home services in 2021, as well as look ahead at what home services businesses can expect in the years to come.

Form Tracking & Conversation Intelligence 101

Learn how CallRail powers up Call Tracking with Form Tracking and Conversation Intelligence, to give you an end-to-end marketing analytics suite.

Tipsheet: What modern businesses need from their marketing agency

Download the tip sheet below to learn how you can meet small businesses where they are and provide an effective customer-focused marketing strategy.

Tip Sheet: 7 common law firm marketing questions, answered

Get the inside scoop on the seven biggest marketing questions practice owners ask today.

Tip Sheet: 7 common small business marketing questions, answered

We’ve put together a tip sheet of the seven biggest marketing questions small businesses ask today.

How to get more home service leads (without paying for ads)

While pay-per-click advertising and lead generation services can drive leads to your business, you don’t have to solely rely on them. These five marketing solutions will help you find new leads without breaking the bank.

Infographic: Learn about CallRail’s Partner Program

If you’re looking for ways to offer even more value to your clients and customers, look no further than the CallRail Partner Program.

4 small-business communication trends (and how they improve customer experience)

Communication between customers and small businesses is digital-first. Here's how to use the latest trends to simply your marketing communications and meet customers where they are.

13 essential commercial real estate marketing tools

Here are the top commercial real estate listing, marketing, and prospecting tools to close more deals and stay in front of market trends.

A 7-step process to do competitive research for your clients

Set your agency apart by implementing the right marketing analytics tools — and process — to successfully conduct and deliver competitive research about your clients' competitors.

How to help your clients set and achieve their goals

How can your agency help clients set specific goals — and achieve them? With better data and reporting insights.

How to define (and achieve) your small business marketing goals

The first step to take when marketing as a small business owner? Set goals. Start with these three tactics.

How to determine which marketing tactics are generating the highest-quality leads

See greater impact from your marketing budget by testing your tactics to find what works best to generate the most business.

Which marketing tactics generate the highest quality client leads for your law firm?

An American Bar Association survey found 52% of law firm professionals feel getting new client business is the biggest challenge they face. Test your tactics to figure out what marketing works (and what doesn't).

How to define — and achieve — your law firm’s marketing goals

Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.

Voice of the Customer in law firm marketing: What it is and how to capture it

Voice of the Customer (VoC) research helps you collect customer feedback to improve your law firm marketing, build stronger client experiences, and sign more clients.

Pros and cons of the top 9 marketing channels for small businesses

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching your audience.

Pros and cons of the top 7 marketing channels for law firms

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.

Prove your value to your clients with better reporting (How to tell a story with data)

Your clients expect you to be their subject matter expert. Explain to them what's working, what isn’t, and why by telling their entire data story with CalRail to prove ROI.

4 ways to optimize real estate lead generation methods to improve business

In an unprecedented market, realtors need to cater to home buyers as well as those looking to sell their properties. Grow sales by tracking each lead with these four methods.

Customer Spotlight: Access Professional Systems gains new customer perspective with CallRail

CallRail has helped Access Professional Systems become a better strategic partner. Watch their story to see how.

Greater insight, greater results: How better data helped one agency boost client ROI

Marketing agency Einstein Industries uses CallRail tools like Call Tracking and Form Tracking to make data-informed decisions for clients.

The marketer's guide to proving ROI

Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.

Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.