Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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Marketing Strategies

6 tips for generating qualified electrical leads

Paying lead generation companies for leads can easily add up, especially when they're not converting. Instead of paying, check out these six tips for generating qualified electrical leads.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Why your business needs an omnichannel communications strategy

Check out this blog to explore what an omnichannel communications strategy is and why your business needs one to thrive in this digital communication age.

Guide
by Ozi Opurum
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Make the most of your electrician advertising with these 3 tools

Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Pay for Calls, Not Clicks: Google Ads for Home Services

Join CallRail and Nick Paul, Director of Advertising at Nifty Marketing for a crash course on Google Local Service Ads.

Webinar
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Why real estate agents must invest in digital marketing

Digital marketing is no longer a non-negotiable for real estate agents. Learn why in the blog.

Tips
by Nadine Melo
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Gravity Digital proves value by tightening up client lead response time

Clients not following up your leads? Form Tracking can help. See how Gravity Digital did it in this case study.

Case Study
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Open for business: Bouncing back with post-pandemic call data

Learn how to navigate business after the pandemic by dialing in your call strategy with call insights from our latest data report.

Research
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Will Google's Core Web Vitals update impact your website? Find out.

Google just released its latest update: Core Web Vitals. What does it mean for you? How will it impact your website? Get these answers and more in the blog.

Guide
by Billy Watts
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New to ad extensions? Here’s what you need to know

Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.

Guide
by Meredith Stack
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Expand your reach: The multichannel approach to financial services marketing

The financial services industry is projected to grow by billions in the next couple of years, and it will be tough to attract new customers. Learn how financial institutions can expand their reach with multichannel marketing.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Google Ads health insurance certification: What you need to know

If you want to serve ads with Google, you'll have to get G2 certified. Here's everything you need to know about this certification and what to do next.

Industry
by Laura Lawrie, Product Manager, CallRail
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How one home services pro lowered their cost per lead with Form Tracking

Learn how Reliable Heating & Air used Form Tracking to test a new search engine marketing (SEM) idea and bring in new quality leads.

Case Study
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Why one agency adds Form Tracking to all their client’s accounts

Form Tracking helped Street Digital Media "bridge the gap" between its paid advertising campaigns and revenue generated. Read their story to learn how.

Case Study
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The financial services guide to content marketing

Learn how content marketing helps financial institutions stand out from their competitors

Guide
by Rob Wade
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8 esthetician marketing ideas to get more bookings

Looking for ways to spruce up your esthetician marketing? These tried and true marketing tactics should help.

Guide
by Ashby Addiss
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D.R. Horton saves thousands in lost leads with Lead Center

Find out how America's largest homebuilder went from lost leads and little to no visibility to revenue growth, cost savings, and a 50% reduction in response time — all with Lead Center.

Case Study
by Rachel Ward
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7 ways to drive more traffic to your legal website

If your legal website resembles a brochure, you're doing it wrong. Check out these seven tips for turning your legal website into a lead gen engine.

Guide
by Nancy Rapp
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Customer Spotlight: Gravity Digital streamlines client lead response time with Form Tracking

Gravity Digital helps healthcare clients book every opportunity they generate with From Tracking. With just one click, front desk staff can quickly and easily respond to every inquiry. See the features they use to make it happen.

Case Study
by Rachel Ward
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Automotive landing pages that increase conversions

Want to make your landing pages work harder for you? Check out these must-use automotive landing page tips.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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5 must-have marketing tools for mortgage loan officers

Mortgage loan officers face an increasingly competitive market, and having the necessary tools for success is vital. Learn the essential marketing tools that will keep you ahead of the game.

Tips
by Nadine Melo
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The ultimate customer experience toolkit

Winning in today's crowded marketplace means delivering exceptional customer experiences. Read the guide to learn how CallRail can help.

Ebook
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Why you need to re-think your SEO approach

Download the guide today to learn how to drive SEO business value in 2021 and beyond.

Ebook
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Handbook: Advanced PPC quick wins for agency marketers

In this curated handbook for agency PPC managers, we’ll show you quick PPC wins you may not have considered before.

Ebook
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3 small business tips to adapt to the new normal

Competition for customers online has increased due to the pandemic. So how can you effectively reach them in the new normal? Check out these three small business tips from our agency partner Brand North to learn how.

Tips
by George Kocher
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4 inbound marketing ideas that’ll make your phone ring

Want to drive more inbound call leads? Then check out this guide on four inbound marketing examples to get started.

Ebook
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Call quality score: what it is and why you should measure it

Growing businesses must meet their customers where they are. And today, 85% of customers prefer live chat. So we beefed up Lead Center and added chat as a new functionality. Click through to see what it's all about.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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A better view: Why Chameleon Window Restoration switched to CallRail

Over 60% of Chamelon's leads came over the phone. But without call tracking, they were missing out on valuable data that could help them optimize their marketing. Read their story to find out how CallRail helped.

Case Study
by Rob Wade
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