Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

PPC

Launching your first Google Ads campaign

There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.

Ebook
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Archery: Targeting Repeat Customers

Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.

Events
by Jason Rozenblat
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PPC Budget Planning Worksheet

Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!

Worksheet
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PPC bidding recommendations for beginners

Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.

Tips
by Meredith Stack
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Understanding PPC automation

Automating your PPC efforts can help boost campaign performance, and save time.

Guide
by Meredith Stack
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PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

Guide
by Charlie Braithwaite
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Free UTM builder: Where is your traffic coming from?

Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.

Worksheet
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Integrating CallRail with Google Ads: The do's & don'ts

Josh White, SEM Attribution Manager at Logical Position, helps you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

Webinar
by Josh White
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Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

Tips
by Charlie Braithwaite
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The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

Guide
by Charlie Braithwaite
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Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

Case Study
by Kate McGaughey
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Digital Marketing Boot Camp: Integrating CallRail with Google Ads : The Do's & Don'ts

We'll help you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

Webinar
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PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

Tips
by Charlie Braithwaite
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Free Money from Google & What To Do With It

Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.

Events
by Ryan Garrow
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Archery: Targeting repeat customers (a Camp CallRail workshop)

Join our fourth Camp CallRail workshop to improve your up- and cross-selling strategies for the best short-term growth.

Webinar
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How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

Tips
by Charlie Braithwaite
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Agency Expert Q&A: Free Money From Google, And What To Do With It (Ryan Garrow)

CallRail is bringing together hand-selected digital agency leaders and experts to help guide you through the world's current state.

Webinar
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CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

Product
by Madelyn Wing, Head of Partnerships, CallRail
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CallRail Updates to Google Ads, GMB, and Google Data Studio Integrations

CallRail and Google work together wonderfully, and we’re always looking for ways we can make our users’ lives easier. Check out our latest updates and improvements to our Google integrations.

Industry
by Katherine Hosmer
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How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

Guide
by Melissa Garner
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How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

Guide
by Zack Bedingfield
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5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

Events
by Adam Arkfeld
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5 Critical Concepts Every Facebook Marketer Needs To Know

Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.

Events
by Adam Arkfeld
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How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

Guide
by Melissa Garner
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Staying Connected while Social Distancing: 3 Google My Business Updates You Should Make Today

While Google My Business has some temporary limitations, here are three updates you should consider making immediately to your profile.

Product
by Rob Wade
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Taking care of small businesses: Facebook offers $100 million in cash grants to SMBs

Facebook has pledged $100 million in cash grants and ad credits to SMBs that qualify. Find out if your business is eligible.

Industry
by Rob Wade
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Support for SMBs: Google offers $340 million in ad credits to small and midsize businesses

Google is now extending their support to SMBs by offering a $340 million in ad credits to small to medium-sized businesses.

Product
by Rob Wade
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