Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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PPC

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Definition
by Zack Bedingfield
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What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Definition
by Zack Bedingfield
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What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

Definition
by Carolyn Lyden
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Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

Industry
by Zack Bedingfield
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Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Guide
by Erica Hawkins
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Optimize Ad Spend with Integrated Call Data and Marin Software

With CallRail's Marin integration, you can now enhance the effectiveness of Marin’s intelligence bidding with call data and optimize your ad spend.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Google Ads Announces Automatic Call Extensions for Mobile Search

Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.

Industry
by Zack Bedingfield
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Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

Industry
by Mark Sullivan
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How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

Guide
by Erica Hawkins
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How to get the most out of automotive PPC

Automotive PPC can be tough, but with proper call and keyword-level tracking, great ads, and the right focus, it gets easier.

Tips
by Zack Bedingfield
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View Which Keywords Drive Calls from Mobile Search

By 2018, mobile search is projected to generate 73 billion calls to businesses. Which keywords will be driving your calls?

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Drive More Calls with Google Ads Call Extensions

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

Guide
by Erica Hawkins
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Integrating CallRail with HubSpot for Focused Ad Spend

Ready to start focusing your ad spend on what's actually converting and proving and improving your marketing ROI? Learn more about our HubSpot integration.

Product
by Erica Hawkins
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How to Track Calls from Ads

Are you capturing all the data necessary? Call tracking fills that blindspot and provides the insights that you need to increase your bottom line.

Guide
by Janaye McGrew
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How search marketers reduce Cost Per Lead with call analytics

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.

Guide
by Erica Hawkins
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Click-to-Call in the Age of Mobile Search Marketing

Click-to-call can be key in optimizing your mobile marketing strategy to increase conversions.

Guide
by Jessica Neal
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Agency Increases Leads by 21% and Reduces CPL by 21%

No matter how good you are with paid search, if you don’t have enough data to analyze and make decisions, your efforts are suppressed. CallRail can help.

Case Study
by Tom Bukevicius
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PPC ROI: Is Your PPC Campaign Making Money or Wasting it?

Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

Tips
by Erica Hawkins
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Need a New PPC Strategy? HeroConf to The Rescue!

CallRail will be in Philadelphia for HeroConf, the world’s largest pay-per-click (PPC) conference. We're pretty excited, and here's why you should be too.

Sponsored Event
by Jessica Neal
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PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

Tips
by Erica Hawkins
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G2 Crowd Names CallRail #1 In Call Tracking Satisfaction

Based on reviews from more than a thousand product users we're thrilled to say that CallRail was ranked #1 in user satisfaction and #1 in overall G2 score.

Awards
by Lance Weatherby
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Call Tracking Improves A/B Testing for PPC Landing Pages

Find out which PPC ads are driving your phone calls for the most effective campaign yet through CallRail's call tracking.

Guide
by Erica Hawkins
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CallRail’s Integration with Bid Management Platform Acquisio

We're about to make your life a whole lot easier. CallRail is proud to announce our new Acquiso integration for all your bidding needs.

Product
by Mark Sullivan
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Get the Most out of Call Tracking with your Google Ads Final URLs

To help you prepare for the new Google Ads change, we've come up with the perfect call tracking URL formula for importing your call data into CallRail.

Tips
by Katherine Hosmer
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Google Ads Phone Number Verification: Good for all, including Call Tracking

Google Ads Phone Number Verification is good for all, including Call Tracking companies.

News
by Mark Sullivan
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Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

Industry
by Erica Hawkins
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