Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

Reporting

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

Guide
by Ryan Garrow
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What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

Definition
by David Schroeder
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How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

Tips
by Adam Arkfeld
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An in-depth look at CallRail’s reporting features

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.

Product
by Andrew Astleford
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How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

Guide
by Ben Hicks
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We built a brand new product: CallRail Form Tracking is here

We're excited to announce CallRail Form Tracking: A new way to put your marketing data to better use, and deliver serious results for your business.

Product
by Kevin Mann
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Enjoy seamless access to your call tracking data with our updated mobile app

With our latest update to the CallRail mobile app, it's never been easier or more convenient to access your call tracking data whil you're on the go.

Product
by Jay Hansborough
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Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

Case Study
by Jules Tompkins
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Add clarity to your call tracking with voicemail reporting

We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.

Webinar
by Andrew Astleford
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How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing activities and the effectiveness of your work.

Guide
by Michael Saba
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How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

Tips
by Karissa Austin
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How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

Tips
by Jules Tompkins
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Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

Events
by Zack Bedingfield
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CallRail’s multi-touch CPL report now includes multiple channels, interaction types

With these exciting upgrades to our popular CPL reporting tool, your business can figure out which parts of your marketing are working, and which aren't.

Product
by Brittney Sovik
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How advanced features like call recording prove agency ROI

With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.

Tips
by Michael Saba
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Earn better marketing insights & ROI with the new full-width waveform

With the latest CallRail update, we make it easier than ever to view all of your relevant call data at a glance: Check out our new full-width waveform.

Product
by Jules Tompkins
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Zapier Integrations: Google Sheets and CallRail

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

Product
by Trishawn Brown
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No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

Product
by Kevin Mann
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10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

Tips
by Karissa Austin
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How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

Tips
by Karissa Austin
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Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

Guide
by Jules Tompkins
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5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

Tips
by Nick Jackson
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Improve bidding strategy with new Call Highlights report

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

Product
by Anna Charity
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What is a first time caller?

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Definition
by Carolyn Lyden
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Hands-on with CallRail’s new Bulk Edit tool

The long-awaited bulk edit tool has finally arrived here, and we’ve never been more excited to help you go under the hood with your tracking numbers.

Product
by Robert Martin
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Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

Product
by Anna Charity
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What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Definition
by Melissa Garner
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