Why you need to re-think your SEO approach

If you want to deliver SEO value, you’ll have to move beyond keyword research and focus on behavioral analytics instead. That’s because Google is increasingly promoting websites that help searchers achieve their specific goals, meaning you’ll have to develop content based on user search intent to win with SEO.

So, where do you start in preparing and addressing these new changes? How do you better develop SEO strategies that will help your clients stand out? Get a copy of our guide today to find out.

Winning with SEO in 2021

What you'll learn

  • SEO’s evolution from keyword research to behavioral analytics
  • Why behavioral analytics is the key to winning with SEO today
  • Three ways to maintain your client’s competitive edge
  • Understanding clients’ marketing lifecycle and integrate finding into SEO strategies