Dan Wakefield

Dan Wakefield is a UX Content Strategist at CallRail.

by Dan Wakefield

Why you should be using lead attribution

Your leads’ paths to their buying decisions can tell you a whole lot about your campaigns, from what’s working to what isn’t. Learn why lead attribution is necessary for your business.

by Dan Wakefield

How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

by Dan Wakefield

Facebook and CallRail are an even better team with new reporting

With our Facebook integration, offline events will now be counted as leads, letting you take full advantage of Facebook’s campaign management capabilities.

by Dan Wakefield

Will Google Chrome’s Privacy Updates Affect CallRail?

While Google’s initiative may seem like it will severely limit the crucial data you receive on your leads, we’re happy to verify that that’s very far from the truth.

by Dan Wakefield

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

by Dan Wakefield

Better attribution reporting with Google Analytics and CallRail

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

by Dan Wakefield

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

by Dan Wakefield

Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.