Form Tracking

Connect phone and web leads to your marketing

Add Form Tracking to Call Tracking and open up insights into all your lead activity. Try it free to find out which marketing works, online and off.

Try all our marketing tools free, no credit card required.

Bring all your leads 
into focus

You’ve packed your pipe full of prospects. But which leads are qualified? Which aren’t? Which are ready to buy? Which need nurturing? And which found you through your marketing programs?

Find out with Form Tracking.

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you'll market and spend smarter.

Form Tracking also alerts you when high-value leads show interest — and help you close them.

Let’s say one of your ads inspired someone to click. A couple of days later, you get a text notification when they submit a form and downloaded a report. Then they dial your number. Form Tracking connects all these touchpoints into a simple, seamless timeline. And you’ll have that timeline at your fingertips when you take their call.

Plus Form Tracking is not costly, clunky, or stuffed with features you’ll never use. It’s just-right lead attribution, just in time. Try it free.

See a simple, seamless timeline for every contact

Form Tracking connects all your phone and form leads, including call recordings and transcriptions. With their entire contact history right at your fingertips, when they’re ready to talk, so are you.

Never miss another lead with Quick Response

When you’re busy serving customers, it’s easy to miss leads. Quick Response can help. More than a notification, it instantly calls or texts new lead details, no matter where you are.

“With CallRail, you can read the funnel from top to bottom – from initial touch all the way down to conversion. ”

~ Casey O’ Quinn, Gravity Digital

Form Tracking requires a CallRail Call Tracking account. Combining these products unlocks tons of data, like page visits, keyword searchers, which paid ads a lead interacted with, and more.

CallRail uses the same line of code to track calls and form submissions, so you can start tracking all of the customer interactions easily. You can connect forms you already have on your website, or use our custom form builder to create new ones.

Nope! Our form tracking product will connect and collect data from popular form builders like Gravity Forms, Unbounce, Wordpress, Hubspot, and many more.

CallRail’s Call and Form Tracking functionality unlocks the entire customer journey, down to the lead level. Together, they reveal each interaction a lead had with your business: from web activity to calls, form submissions, and beyond. By connecting granular campaign data with call recordings and form submissions, CallRail allows marketers to optimize multi-channel campaigns and clearly prove their ROI.

Connect and 
collect all your leads, from form to phone.

Try all our marketing tools free, no credit card required.