CallRail for Legal

Object to marketing that doesn’t work.

Get more from your marketing. Amplify the ads that inspire the best calls, clicks, and conversions.

Illustrated law books

Make the case for better marketing

The stakes are high for legal marketers. Competition is stiff. Ads are expensive. And the right leads can transform firms. To succeed, you have to spend smarter — and know which marketing matters. 

CallRail can help you pinpoint which ads, keywords, and offers are working. Our Call and Form Tracking platform lets you follow each step of a prospect's journey to becoming a client. This means you’ll know which sources sparked your best leads to call, click, and convert. 

It’s clarity that can make all the difference in an increasingly cluttered market.

Conversation Intelligence uses AI to automatically transcribe and analyze calls. You’ll have a recording and record of every call, complete with keywords and highlights. You’ll know why some callers become clients while others don’t, and you’ll never miss an important detail.

Try CallRail free, and find out why hundreds of law practices trust us to be their direct line to better marketing.

“I've never run across another tool that will allow us this much insight into what web and/or print marketing efforts are paying off.” - Michael S

With CallRail’s Visitor-level tracking, you’ll unlock insights on your PPC ad campaigns and get a detailed history of each client’s path to finding and contacting your business. You can use these insights to optimize your website or adjust the keywords you’re bidding on to gain a competitive edge.

We’ll give you important details on your leads before the conversation even begins. With whisper messages, you’ll know who’s calling and how they found your firm. You can also create call flows that route and categorize your inbound leads so you know who’s calling and why before the call ends.

Our Cost per Lead reports helps you identify the marketing channels and PPC keywords that convert your best clients. No matter how a client contacts your firm — whether by calling, texting, or filling out a form on your website, we’ll show you which campaigns generate the best leads so you can adjust your ad spend accordingly.

Get visibility into your calls, conversions, and conversations

Try all our marketing tools free, no credit card required.