Ever ask a caller, "how'd you find out about our business?" With call
tracking software, you'll know the answer before you pick up the phone.
Even better, you'll see which ad, campaign, or keyword got their
attention.
Now, imagine the power of knowing why each of your contacts called,
every time they reach out. When you understand what makes your phones
ring (and texts ping), you'll stop wasting money on what doesn't.
Easy to set up, free to try
Start tracking calls, instantly
Whether you choose to port in the business phone number your customers
already know and use or purchase new tracking numbers, you can be up
and running in moments. Setup is simple — all you need is a browser,
an internet connection, and a CallRail account.
Under the hood, Call Tracking uses dynamic number insertion (DNI) to
keep track of online activity like PPC ads, emails, social media
posts, and keywords. Source-level tracking follows the calls from
offline marketing pieces: ads, mailers, brochures, billboards, and
more.
Long story short, if you can put a phone number on it, you can track
it.
In addition to revealing the sources behind your calls, you'll also
gain access to each lead's name, number, and location (with CallRail,
you can record your calls, too).
You may know the sources of your most valuable clicks. But do you
know which ads, keywords, and campaigns drove your most valuable
calls?
Learn about attribution
The best marketing decisions are driven by data. But if your
reporting doesn’t account for calls and texts, your analytics aren’t
accurate.
Learn about reporting
Call Tracking helps you improve the quality of your leads. But did
you know it can transform the way you communicate with them, too?
Learn about communication
Most of our customers are small businesses or the marketing
agencies that serve them. We also support a wide variety of
industries, from automotive to legal, from healthcare to home
services, from real estate to finance.
The ability to create tracking numbers, listen to calls, and
trace the original traffic source of the call is fantastic.
~ Hunter O, Small business
Call attribution links each call and text your business receives to one of your ads, keywords, or campaigns. You’ll see a full history of every interaction with your business at a glance. And you’ll pinpoint which interactions led to conversions. When you know what’s working, you can stop spending on what isn’t.
Can call tracking help me measure both online and offline marketing campaign performance?
Yes. There are two ways call tracking can help your business understand which online and offline marketing campaigns are delivering the best ROI:
Source tracking: Standard with every CallRail account, source-level tracking helps you test overall campaign effectiveness. It reveals which campaigns (either online or offline) drive the most calls and texts to your business.
Visitor tracking: Illuminate each customers' path to purchase with visitor tracking. Linking unique phone numbers to each visitor, it dynamically tracks how they navigate to, from, and around your website.
I’m not convinced. What if I don’t use call tracking?
Without visibility into which marketing efforts or driving calls, you’ll keep spending money on ineffective ads and keywords. And because what you don’t know can hurt you, you might even cut a campaign that’s driving high-value leads because you can’t prove ROI.
So, do I need to come up with unique phone numbers for each of my contacts?
Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.
How does call tracking help me improve customer service?
Call tracking helps you monitor the role service plays in customer experience, and how it impacts satisfaction. It documents common questions and trends, to help you coach and train your team. And it delivers insights into call duration, source, and other data points.
Call tracking must be hard to set up, right?
Not really. If you can copy-and-paste, you’re halfway there. Our setup wizard will guide you through every step, from creating your first tracking number to pasting a snippet of code on your website. Plus if you need help, the “real” wizards of our support team are just a click away.
So, do I need to come up with unique phone numbers for each of my contacts?
Well, you don’t. Dynamic Number Insertion (DNI) does that for you. When a customer calls one of your tracking numbers, you’ll know which ad they saw, which keywords they used to click on a paid search ad, which pages of your website they visited, or which web page they were on when they made their phone call.
