When youâre focused on patient care, itâs hard to maintain the health of your marketing program. Thatâs how so many healthcare providers miss more opportunities than they realize.Â
CallRail reveals which ads, keywords, and campaigns are working â and which arenât. HIPAA compliant Call and Form Tracking helps you follow each step of a prospect's journey. This means youâll know which sources inspired your best leads to call, click, and convert. Â
Youâll market smarter while saving time and money.
Conversation Intelligence helps you elevate phone calls with prospects, patients, and their families. After recording and transcribing conversations, AI automatically scores and categorizes them. Then you can use these insights to train staff to improve patient experiences. And fine-tune your marketing strategy while maintaining HIPAA compliance.
âCallRail is relatively simple to implement, has a well-designed dashboard, and offers useful integrations with other helpful services. Their customer service is top-notch, and as a company, they seem to delight in developing their service into a bigger and better product.â -
Brad B
What is HIPAA compliant call tracking for healthcare organizations?
CallRailâs Health Insurance Portability and Accountability Act (HIPAA) compliant call tracking plans help covered entities and the marketing agencies serving them to maintain compliance with regulations set forth by HIPAA and HITECH.
Why is HIPAA compliant call tracking necessary?
Calls between healthcare providers and patients often involve discussion of personal issues and medical history. Even without an audio recording, the fact that the call happened may create health information that links an individual to a medical practice and the types of services they provide. If you do not maintain HIPAA compliance there is risk not only to your patients, but risk of large fines for your practice.
What is CallRailâs approach to HIPAA compliance?
We take HIPAA compliance seriously; thatâs why weâve not only created an end-to-end solution for health care providers, but we also sign a business associate agreement (BAA) with each of our HIPAA clients. Contact us today to get your BAA set up and learn about our specific HIPAA plans.
How can CallRail help me lower my patient acquisition costs?
Our Cost per Lead report helps you identify the marketing channels and PPC keywords that bring in your best patients. No matter how a patient contacts your business â whether by calling, texting, or filling out a form on your website, weâll show you which campaigns generate the best leads for the lowest price.
How does CallRail help me with my patient experience?
With source and visitor-level tracking, we help healthcare businesses understand each stage of the buyer journey. The data you capture from your conversations online and offline show you where to invest your marketing dollars and what type of marketing moves your prospects through the sales funnel.
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