When a business hires a marketing agency, they aren’t just looking for extra helping hands — they’re looking for a partner. As an agency, it’s your responsibility to rise to the occasion and provide a partnership that not only meets but exceeds your clients’ expectations.
When you multiply that responsibility over dozens — potentially hundreds — of clients, that work builds up fast. Agencies have countless to-dos at any given time, which doesn’t provide a lot of room for innovation and growth insights for your clients.
CallRail is purpose-built to help free up time for your agency so you can focus on the to-dos that help you really move the needle, both for your business and all of your clients’ businesses. Read on to learn more about which CallRail products are best for your agency to use with clients and blow their expectations out of the water.
Use call tracking to get more quality leads for all your clients
If a business has hired an agency for marketing and sales help, they probably also don’t have existing insight into the success — or failures — of their campaigns. How did customers hear about their business? What campaign did they see that piqued their interest? These are questions you can answer for your clients using Call Tracking.
Provide insight for your clients with what’s working and what isn’t with marketing campaigns. By doing this, you can help them grow in the right direction — even with their offline campaigns. Record and aggregate which campaigns bring new leads to the door and which ones aren’t so popular.
Prove your value as an agency to your clients. Remember: They’ve hired your agency to be a trusted extension of their business. By providing never-before-seen insights to your clients, you show them they can trust your business and really feel like you’re part of their team.
Uncover new business avenues based on common words or phrases in calls. Some of the most successful campaigns for businesses come from truly listening to your customers and prospects. By taking a look at your clients’ tracked calls, you may be able to identify common threads between conversations that surface a new market, niche, or product fit.
CallRail agency customer Ballyhoo has an important core value: Marketing should bring in more than it costs, and if it doesn’t, pivoting needs to happen. The key to learning whether or not Ballyhoo’s clients’ marketing initiatives are working? Call tracking and insights.
“The primary thing is making sure that we understand where the calls are coming from day-to-day. We'll check CallRail to see which campaigns of ours are working the best. We can look at any different number of metrics within that. Depending on the client, we measure first calls and those are the ones we look at.” - Scott Hicks, Founder of Ballyhoo
Watch our webinar “5 Ways To Get More Out Of Call Tracking” to understand which marketing efforts result in calls and closed deals down to the campaign and keyword.
A match made in agency marketer heaven: Call Tracking + Conversation Intelligence
Multiply your number of clients by all of the calls each of them goes through in a week — or even a day — and that number gets bigger and bigger quickly. Suddenly, your to-dos seem longer than they were before. Going through all of those call transcriptions looking for trends, important keywords, and more is a lot of manual work. But what if it didn’t have to be?
By partnering Conversation Intelligence with Call Tracking, you’ll see these key benefits for both your agency and your clients:
- Automatically discover trends for each of your clients when it comes to what customers and leads are asking or complaining about.
- Record and transcribe inbound and outbound calls without lifting a finger, saving both you and your clients valuable time in the day to work on actionable items that grow the business.
- Improve your marketing and talk tracks based on real customer interactions.
- Grow trust with your clients. By providing this data on a regular basis, you can help them not only find and run new campaigns, but adjust or eliminate existing ones based on the trends you see within calls. The more you tap into this knowledge and get to know their target market, the more your clients will trust you and your expertise.
CallRail customer Wit Digital knows the value of automated transcriptions, trends, and highlights. They’ve spent the time working with inconsistent call categorization and transcription and felt the pain of working on those items when they could be doing something much more impactful. With Conversation Intelligence, their accuracy is better than ever — and their cost per lead dropped by 64%.
“CallRail is helping us improve our marketing campaigns and client retention rates. Their tools are invaluable — we simply have to have them.” - Ryan Cook, Wit Digital
Download our ebook — The Marketer's Guide to Proving ROI — to learn everything you need to know about getting the most out of call tracking and call analytics.
Complete your clients’ Analytics Suite by adding Form Tracking
If you want to know what campaign piqued a customer’s interest and which made them submit one of your client’s forms, you’ll want to add Form Tracking to your tool powerhouse. Form Tracking connects all of your clients’ phone and form leads, including call recordings and transcriptions.
Adding Form Tracking to the above products reaps these benefits for every client you work with:
- Track and analyze form submissions in the same system of record as calls and texts for each client.
- Use workflows to automatically route forms to your clients’ team members, just like call routing. This adds a significant impact to your clients with little work from you.
- Get instant alerts and take action right away when a prospect submits a form. Faster response times result in exponentially greater conversions and experiences.
- Multi-touch attribution modeling helps you connect every touchpoint into a seamless timeline for every customer and lead for each of your clients.
One Form Tracking agency customer, Street Digital Media, has witnessed just how important form tracking is for its clients. So much so that they’ve implemented form tracking for every single one of their client’s accounts.
“The biggest thing [Form Tracking has done] is streamline results …. in today’s marketing world, everything is vastly shifting digital — even more so with everything that’s happened the past year. We want to make efficient decisions and have all of that data within one place.” - Donald Kleckner, Owner of Street Digital Media
Download our infographic, “2022 Outlook for Digital Marketing Agencies,” to maximize your success in the next year and beyond.
Convert more leads into clients with the full CallRail platform
We’ve touched on a ton of benefits CallRail brings your clients, but what about you and your agency? By taking advantage of the full CallRail platform, you’ll be able to keep track of all of your clients and distinguish them from one another.
With CallRail’s robust Account Center, you can manage all of your clients in one dashboard — all while maintaining separate accounts for each client to support data privacy and billing purposes. Having all of this information in one place keeps things streamlined and breaks down silos between your different account teams.
CallRail agency customer Einstein is particularly adept at providing 360-degree views of their clients’ customers, focusing on providing a complete picture of all the data they have access to. By providing their clients with the full CallRail platform, Einstein can surface every possible area of growth and opportunity. This quality of service helps keep ROI up and client churn down.
“Every discussion with a client that is data-informed is a client saved and an opportunity to maximize their ROI. Clients get pitched countless times a week by competition, and if youʼre not talking to them and providing meaningful insight and real business help, every client is already one foot out the door.” - Kyle O’Brien, Einstein
Download our ebook, The Agency Marketer’s Guide to Client Retention, to help solidify your marketing initiatives and form rock-solid partnerships with your clients for years to come.
Become your clients’ dream partner with CallRail
Your clients have put their trust in you — now, prove them right. Form and grow a lifetime partnership with your clients by using CallRail. Sign up for a free, 14-day trial today.