Mark Sullivan

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

Don't get trapped by your call tracking provider. At CallRail, we believe your phone number should belong to you and go with you free of charge.

Track offline conversions with CallRail's Unbounce integration and never miss another call or text message from an Unbounce landing page again!

In this webinar, “ How Local SEO Experts Onboard Clients ” we shared real life examples of how Local SEO experts set their client's up for success.

Verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. With CallRail, we've made it easier for you.

CallRail users can now take advantage of the Zapier integration its expanded triggers, easier authentication, and even more data.

With our integration with Marketo, you can understand which campaigns are leading to the most calls and what organic and paid search terms drove them.

We're about to make your life a whole lot easier. CallRail is proud to announce our new Acquiso integration for all your bidding needs.

Slack brings team communication into one, highly customizable, searchable interface that speeds up collaboration from any device.

We’ve had a custom integration with Wordpress for years, many people don’t know exactly how it works. I decided to revisit one of our most popular integrations to provide an overview for those of you that may be looking into using Wordpress and CallRail.

Fully understand how your customer is interacting with your site and their navigation patterns with CallRail's FullStory integration.

In this week's webinar, Director of Demand Generation, Mark Sullivan discusses the best way to implement call tracking for multi-location and franchises.

Throughout the conference one overarching theme became clear: mobile will continue to be at the center of digital advertising strategy in 2015. Demand Generation Director, Mark Sullivan, discusses SFSW key takeaways.

With so many call tracking software reviews on the web, how do you know which is best? Start with these 12 questions before choosing a call tracking vendor.

Franchise and multi-location businesses present unique challenges for marketers, especially those new to call tracking. Here's what you need to know.

Google Ads Phone Number Verification is good for all, including Call Tracking companies.

Learn more about a well known company, Coca Cola’s, huge decision to cut the use of traditional voicemail and switch to business text messaging.

With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.