Melissa Garner

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

A sales funnel is a consumer-based marketing model designed to replicate a potential customers journey through the stages of the buying process for any product or service.

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

With the Raven Tools-CallRail integration, you can use call tracking data to supercharge your SEO marketing. Here's how to get the most from both platforms.

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.

Round Robin is a call tracking software feature that distributes incoming calls within a set group of numbers, helping sales managers and call centers.

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

Watch On-Demand: Join CallRail UX Content Manager, Katherine Hosmer, for a look into how you can use phone calls to make content decisions!