How one home services pro lowered their cost per lead with Form Tracking

Imagine having a stellar idea for your company's search engine marketing efforts, but your managers are skeptical of implementation. This was the case for Lea Anne Roberts, Director of Marketing & Call Centers at Reliable Heating & Air. 

Instead of letting her idea go, she used CallRail's Form Tracking tool to test her hypothesis. Not only did she get the proof needed to convince her team, but she also lowered their cost per lead. Learn how she received buy-in for her idea in this customer spotlight.

What you'll learn

  • Spotting new PPC campaign ideas and testing them with Form Tracking
  • Tightening lead response time with Form Tracking’s Quick Response
  • Gaining at glance insights into PPC campaign performance
  • Identifying ways to lower cost per lead with Form Tracking reporting