Small business marketing 101: From strategy to tactics and everything in between
Marketing is key for any business, but for small businesses, it's critical. With the limited resources available, it’s essential to use them wisely to deliver the greatest return on investment.
We’ve created a guide that covers everything you need to know about marketing your small business — from converting and nurturing leads to high-level strategy to gauging the success of your various marketing initiatives.
What you'll learn
The importance of setting your marketing strategy
Choosing the right channels for your marketing efforts
Why you should invest in multi-channel marketing tools
Why you should be tracking your leads and measuring marketing performance
