Tip Sheet: 7 ways to build a lead management strategy
You may feel like you have lead generation for your business down pat — but how effectively are you converting those leads to loyal customers?
Enter your lead management strategy: it’s the system your business will use to attract, monitor, and engage leads from first contact all the way to purchase.
Download the tip sheet for seven ideas to help you build a lead management strategy and make sure potential customers aren’t slipping through the cracks.
What you'll learn
How to identify and map your lead-to-customer journey
How to offer value at every touchpoint
How to mix and match inbound and outbound strategies
Why it's important to operate from a single source of truth