Top Tips to Improve Your PPC Lead Quality & Follow-up

Consumer behavior is shifting. Your customers want information on their terms.

They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.

Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.

Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.

Illustrated open laptop

What you'll learn

  • How consumer habits are shifting and what to do about them
  • Tips for improving customer experience and analytics
  • How to uncover your best lead sources