Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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Legal

Improving Client Experience with Technology ft. Smith.ai and BluShark Digital

Join CallRail and Smith.ai as we discuss how to use technology to your advantage to improve the experience of your leads and clients.

Webinar
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Getting the most from your MarTech with Above the Bar Marketing

Join CallRail Partner, Above The Bar Marketing, to learn about how they help law firms drive more clients with tools like Call Tracking and Form Tracking.

Webinar
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CallRail Announces New Integration with Leading Legal Software Provider Clio

CallRail is pleased to announce a new integration with Clio, the leading provider of legal software, enabling Clio users to market their law firms with confidence. Read now.

News
by Chris Nelson, Senior Manager of Legal Marketing
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10 Facebook Ads strategies to grow your law firm

10 Facebook Ads strategies to grow your law firm: A tip sheet for attorneys interested in paid social media marketing through Facebook

Tips
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5 Facebook Ads marketing strategies that help law firms grow

Adding paid social media via Facebook to your marketing mix can supercharge your firm’s marketing efforts by helping you discover new audiences and reconnect with interested leads — ultimately, bringing more revenue into your practice. Find out how.

Tips
by Marisa Timko
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CallRail Summer School

CallRail Summer School is officially in session. We created this video series just for our valued customers to learn all about how you can use CallRail to take, make, and manage all your calls, texts, and chats — all from one place.

Product
by Carly Cornforth, Manager of Customer Marketing, CallRail
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Scaling Your Law Firm to 7 Figures Using Google Business & Paid Search

Learn how to get started with with tools like Google Business and Paid Search, and what systems you need to place to measure and optimize these strategies.

Webinar
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The Complete Guide to Law Firm Marketing and Advertising [updated for 2022]

This law firm marketing guide will cover everything you need to know to create an effective marketing strategy for both digital and traditional channels.

Guide
by Marisa Timko
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Tip sheet: Create an effective social media marketing strategy for your law firm

Whether it’s Facebook, LinkedIn, Instagram, YouTube, or even TikTok, social belongs in every law firm’s digital marketing strategy.

Infographic
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How to create an effective social media marketing strategy for your law firm

Everybody uses social media, so yes, your law firm needs a social marketing strategy. Learn mo.

Guide
by Marisa Timko
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How Attorneys Can Develop A Winning Content Marketing Strategy

Are you a small or solo law firm? Learn how to develop a successful content marketing strategy to help grow your law firm

Webinar
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Infographic: How do law firm marketers feel about their ROI?

Discover the tools and tactics law firm marketers use to understand their marketing ROI.

Infographic
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Marketing Strategy Health Check

The start of a new quarter is a great time to re-evaluate your strategy, and ensure you aren’t missing out on opportunities for closing business.

Webinar
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Grow your client base in 2022 with these 7 law firm marketing strategies

Gaining new clients for law firms is daunting. The competition in the legal industry is brutal. These strategies will help you stay ahead. Read now.

Tips
by Shaun Bruno
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The 2022 Marketing Outlook for Law Firms

Download the ebook to get our data-packed research report, and discover insights that can help transform your law firm's marketing.

Ebook
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Year in review and predictions for law firm marketers

With the new year coming up, it’s a good time for legal marketing professionals to reflect on which tactics resonated most with their target audiences and which didn’t hit the mark.

Tips
by Rob Wade
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New CallRail data unveils marketing priorities for modern law firms

We surveyed over 500 legal professionals to determine what marketing challenges law firms face, where firms are allocating their marketing budgets, and which marketing channels are currently underperforming.

Industry
by Kate McGaughey
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Tip Sheet: 7 common law firm marketing questions, answered

Get the inside scoop on the seven biggest marketing questions practice owners ask today.

Tips
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Which marketing tactics generate the highest quality client leads for your law firm?

An American Bar Association survey found 52% of law firm professionals feel getting new client business is the biggest challenge they face. Test your tactics to figure out what marketing works (and what doesn't).

Tips
by Shaun Bruno
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How to define — and achieve — your law firm’s marketing goals

Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.

Tips
by Shaun Bruno
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Voice of the Customer in law firm marketing: What it is and how to capture it

Voice of the Customer (VoC) research helps you collect customer feedback to improve your law firm marketing, build stronger client experiences, and sign more clients.

Tips
by Zac Elbel
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Pros and cons of the top 7 marketing channels for law firms

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.

Infographic
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5 surprising legal marketing statistics, and what they mean for your law firm

Better orient your legal marketing strategy to confidently generate and retain more clients with these five legal marketing statistics.

Guide
by Susannah Magers
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Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.

Guide
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CallRail achieves security and privacy milestone with SOC 2 Type II report

The SOC 2 Type II report verifies that CallRail has achieved the Trust Services criteria for data security, availability, and confidentiality.

News
by Kate McGaughey
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How attorneys can get leads using these 5 tools

Legal marketing is extremely competitive, having the right tools can help. Learn what they are in this blog.

Guide
by Ozi Opurum
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The legal marketer’s guide to A/B testing landing pages

A/B testing is a tool that every legal firm needs. Learn how it can maximize your ad spend and improve your conversion rate.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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