Michael Saba

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.