Guides Hub

Guide
by Zack Bedingfield

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

Guide
by Jules Tompkins

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

Guide
by Dedra Mitchell

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

Guide
by Adam Carbonneau

Conversation Analytics and the future of analyzing phone calls for customer experience

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

Guide
by Brittney Sovik

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

Guide
by Anna Charity

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

Guide
by Mark Sullivan

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

Guide
by Zack Bedingfield

How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

Guide
by Robert Martin

The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

Research
by Jonny Warren

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Guide
by Michael Saba

Guide
by Maritza Henriquez

How to measure email effectiveness

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

Guide
by Kate McGaughey

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

Guide
by Michael Saba

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

Guide
by Melissa Garner

Guide
by Madelyn Wing, Head of Partnerships, CallRail

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

Guide
by Madelyn Wing, Head of Partnerships, CallRail

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

Guide
by Kate McGaughey