Reporting

Grow Your Agency with Call Analytics

Showing clients the ROI of their marketing investment is the key to retaining them while attracting new ones.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail

Call quality score: what it is and why you should measure it

Growing businesses must meet their customers where they are. And today, 85% of customers prefer live chat. So we beefed up Lead Center and added chat as a new functionality. Click through to see what it's all about.

Customer Spotlight: Reliable Heating & Air lowers cost per lead with Form Tracking

Learn how one CallRail customer used Form Tracking to implement her new idea and prove its success to her company leadership team.

Case Study
by Ozi Opurum

Integration Spotlight: CallRail + Supermetrics

Our Supermetrics integration makes it easy for you to move your CallRail data wherever you need it. Take a closer look at this new dynamic duo in the blog.

News
by Kate McGaughey

Why reporting in Google Analytics alone is dangerous

Sure, Google Analytics is great for getting a pulse on your marketing performance. But it shouldn't be your main source of truth. Learn why in the blog.

Tips
by Billy Watts

Call Tracking update: Efficiently review calls in one sitting with One at a Time View

Interested in learning how to work smarter, not harder? Then you'll our latest update to Call Tracking: One at Time View and Annotations. Take a look.

Product
by Anna Charity

What you can learn from attribution reporting

Learn how to create useful attribution reports and determine how to use these reports to generate more conversions.

Guide
by Anna Charity

Special Report: 2021 Digital Marketing Agency Outlook

2020 has been a rough ride for everyone, and agencies have proven to be a resilient bunch. We know because we surveyed 167 digital marketing agencies.

Research

Automation Rules: Lead classification, simplified

New out-of-the-box templates make lead classification a breeze. Learn more about this powerful, new Conversation Intelligence addition here.

Product
by Anna Charity

CallRail's Secret Menu

We’ve collected all the hidden features you didn’t know you were missing in this nifty little download.

Business is Calling: How COVID-19 is Changing Customer Behavior

Calls have increased since the pandemic started. Learn how you can improve your marketing and meet customer needs in the new normal.

100M phone calls show how SMBs are adapting in a pandemic

Learn what CallRail call data reveals about the phases of the pandemic, painting a picture of how SMBs have been affected.

Why it's important to set marketing investment benchmarks

Setting benchmarks for your marketing investments is crucial for understanding ROI, and evaluating your marketing strategy as a whole.

Guide
by Rob Wade

CallRail Summer School: Part 2 || Masterclass: Build a Custom Report

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Marketing Attribution Reporting Template

Download our marketing attribution template and identify the most effective and efficient marketing channels.

Template

A getting started guide to using Conversation Intelligence

Conversation Intelligence extracts valuable insights from your calls. Use this getting started to learn more about Conversation Intelligence and its features.

A getting started guide to tracking form submissions with CallRail

Form Tracking allows you to easily stay organized and on top of every form submitted to your website. Use this guide to learn how to track form submissions.

How to Use High Impact Reporting to Boost Revenue

Join CallRail and our partners GeniusDM and DashThis as we share our reporting secrets.

How to Transform Reporting into Storytelling

Get a better understanding of what data can be used to guide your decision making and help you retain more of your clients.

Finding Meaning in Metrics: Six Tips for Businesses Struggling to Measure Marketing Success

Stop wondering which marketing efforts are working—and start knowing. Register today.

Product
by Katherine Hosmer

What's new at CallRail: Features, reports & more

We’ve been hard at work here at CallRail making big improvements to some of our most popular features. See what's improved, what's new, and more.

Product
by Madelyn Wing, Head of Partnerships, CallRail

Customize Call Data with Integration Triggers

With CallRail's custom Integration Triggers, you’ll get a better handle on your data in a way that matters for your business.

Understanding Marketing Performance with Comprehensive Reporting

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

Webinar
by Tony Lael

Foundations of Data Analytics

Watch on-demand: CEO of Anvil Insights, Jenny Bristow, shares the six key steps for tracking marketing campaign success.

Events
by Jenny Bristow