Resources about
digital marketing

Guide

The Ultimate Guide to Google My Business

Our Guide to Google My Business will teach you how to create a GMB profile that delivers SEO results without much effort.

Guide

Google My Business Quick Start Guide

Download our Google My Business Quick Start guide to learn the GMB basics fast.

Webinar

Local Search Strategy: How to optimize your GMB Listing

Attendees will learn the latest strategies from local search experts from CallRail and SEMRush.

White Paper

The Google My Business Checklist for Success

Learn how to build and optimize your Google My Business listing to get the most out of Local Search

Webinar

How to Improve Analytics for Multi-Location Businesses

Uncover common mistakes and learn best practices for multi-location analytics

Webinar

Content Strategy for all Stages of the Buying Cycle

Join us for a 30 minute webinar to learn the best ways to map your content marketing to each stage of the buyer’s journey.

Case Study

How Workshop Digital increased ROI and conversion rates with CallRail

Read this case study to learn how Workshop Digital used CallRail's Analytics Suite to gain up to 67 percent more leads and 11 percent higher ROI.

Webinar

Finding Meaning in Metrics: Six Tips for Businesses Struggling to Measure Marketing Success

Stop wondering which marketing efforts are working—and start knowing. Register today.

Webinar

Storytelling: Creating content that converts (a Camp CallRail Workshop)

Register for our webinar and learn how to create content that engages prospects — and inspires them to act. 

Webinar

How to Transform Reporting into Storytelling

Get a better understanding of what data can be used to guide your decision making and help you retain more of your clients.

Webinar

Webinar: Plug the leaks in your marketing program

Learn what tools home service pros rely on to make the most of their marketing investment.

Video

Digital Marketing Boot Camp: Adapting Paid Social Strategy During COVID-19

We explain how to adapt your paid social strategy in today’s uncertain economy.

Video

Digital Marketing Boot Camp: Integrating CallRail with Google Ads : The Do's & Don'ts

We'll help you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

Video

Digital Marketing Boot Camp: Optimizing Call Tracking

Learn how to use call data to fine-tune spending, sharpen bid strategies, clear the way for the right traffic, and more.

Video

Digital Marketing Boot Camp: Conversion Rate Optimization: Live Website Audit

We explain how to design your website for optimal conversion, step-by-step.

Video

Digital Marketing Boot Camp: Importance of Email Marketing

Jeremy Vale from Logical Position explains why email marketing is especially valuable today.

Video

Digital Marketing Boot Camp: How to grow in a down economy

Watch to discover why setting the right goals today can have a direct impact on long-term revenue.

Guide

Free UTM builder: Where is your traffic coming from?

Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.

Webinar

CallRail Summer School: Part 2 || Home Service

CallRail Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Guide

Seven secrets to crafting a callable call to action

If you want your business phone to ring, you’ve got to start by giving people a reason to call. Carefully crafting an offer can make all the difference.

Webinar

CallRail Summer School: Part 1 || Paid Search and Social

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Webinar

CallRail Summer School: Part 1 || Email and Offline Marketing

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Webinar

CallRail Summer School: Part 1 || Masterclass: Calls & Conversions

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Case Study

See how an asphalt company paved the way for profit

How CallRail’s Lead Center helped Top Job Asphalt double sales & save $400 a month

Webinar

CallRail Summer School: Part 2 || Healthcare

CallRail Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Webinar

CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Webinar

CallRail Summer School: Part 2 || Masterclass: Build a Custom Report

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Guide

Everything you need to set up your business’s social media profiles

Learn how to setup your business's social media profiles to improve your online presence for customers.

Guide

CallRail's Secret Menu

We’ve collected all the hidden features you didn’t know you were missing in this nifty little download.

Infographic

How SMBs generated leads and measured marketing success in 2020

How have SMBs navigated the pandemic? What challenges have they faced? How has their marketing efforts been impacted?

Ebook

5 Ways to Boost Your Healthcare Marketing

In this guide, we’ll show five ways you can improve your marketing today to win more patients.

Ebook

Driving Paid Social ROI in 2021

How can marketing attribution data prove the value of social ad spend? Download our guide to learn more.

Guide

The ultimate social media audit template

Want to learn how to best conduct your next social media audit? Download this step by step template to get started.

Infographic

Pros and cons of the top 7 marketing channels for law firms

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.

Infographic

Pros and cons of the top 9 marketing channels for small businesses

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching your audience.

White Paper

Tip Sheet: 7 common small business marketing questions, answered

We’ve put together a tip sheet of the seven biggest marketing questions small businesses ask today.

Infographic

Tip Sheet: 7 common law firm marketing questions, answered

Get the inside scoop on the seven biggest marketing questions practice owners ask today.

Ebook

The 2022 Marketing Outlook for Law Firms

Download the ebook to get our data-packed research report, and discover insights that can help transform your law firm's marketing.

Infographic

Infographic: 2022 Outlook for Digital Marketing Agencies

Download our new 2022 Marketing Agency Outlook infographic and discover key findings and insights for a successful 2022.

Infographic

Infographic: How do law firm marketers feel about their ROI?

Discover the tools and tactics law firm marketers use to understand their marketing ROI.

Infographic

Checklist: 15 marketing directories that will generate leads for you

Download our comprehensive checklist to make sure your agency is listed in these industry-leading directories.

Ebook

Small business marketing 101: From strategy to tactics and everything in between

When it comes to small business marketing, it's critical to focus your energy and resources wisely. This ebook shows you how.

Ebook

How to get more home service leads (without paying for ads)

Download this ebook for five ideas to boost home services leads and cope with the rising cost of digital advertising.

Infographic

10 tips to help you market your small business effectively

Get the information and tools you need to market your small business effectively, from high-level strategy, to balancing your channels, to measuring success.

Infographic

Tip sheet: Create an effective social media marketing strategy for your law firm

Whether it’s Facebook, LinkedIn, Instagram, YouTube, or even TikTok, social belongs in every law firm’s digital marketing strategy.

Ebook

Marketing Risk vs. Reward: How small- to medium-sized businesses calculate marketing risks and where to take them

What new marketing channels or campaigns are worth the risk for small and mid-sized businesses? Read the full report.