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PPC

Guide to law firm PPC: How to get the most value out of your campaigns

Let’s jump into the basics of Pay-per-Click advertising before reviewing ways to increase ROI on your paid search law firm marketing strategy. Read now.

Guide
by Marisa Timko
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Scaling Your Law Firm to 7 Figures Using Google Business & Paid Search

Learn how to get started with with tools like Google Business and Paid Search, and what systems you need to place to measure and optimize these strategies.

Webinar
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Know what works: Measuring marketing ROI in a digital world

Join our experts as they deep dive into the power and impact of marketing ROI and how to make data-driven decisions.

Webinar
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CallRail Announces New Integration with Google Ads Providing Real-Time Call Attribution Data

CallRail's latest integration with Google Ads ensures marketers have seamless access to reliable, real-time call analytics to optimize their marketing efficacy.

Product
by Laura Lawrie, Product Manager, CallRail
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Google LSAs best practices for home service businesses

Nick Paul, Director of Advertising at Nifty Marketing shares best practices for how Google LSAs help home service business clients get the most out of their marketing investment with CallRail.

Tips
by Nick Paul
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Missed Opportunities: Rethinking Call Tracking for Google Ads & SEO

In this webinar, we'll discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.

Webinar
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Leveling up automotive lead generation with an integrated marketing communications plan

Making sure you deliver a unfied sales message across all your marketing efforts goes a long way to increase lead generation and car sales. But where do you start? Read this guide to learn more.

Guide
by Nadine Melo
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Improving Google Ads with a business communications and analytics platform

Read how one agency is using a business communications and analytics platform to improve Google Ads, learn more about their clients' customers, and more.

Guide
by Seth Rand
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How Wit Digital is Saving $4,000 per Month With Conversation Intelligence

Conversation Intelligence helped this agency qualify leads accurately and efficiently. Read their story to find out how.

Case Study
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Make the most of your electrician advertising with these 3 tools

Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Stopping automatic Google Ads extensions in their tracks

If you haven't claimed your Google My Business Profile, you might want to start now. Read the blog to find out why.

Guide
by Laura Lawrie, Product Manager, CallRail
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Pay for Calls, Not Clicks: Google Ads for Home Services

Join CallRail and Nick Paul, Director of Advertising at Nifty Marketing for a crash course on Google Local Service Ads.

Webinar
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Why real estate agents must invest in digital marketing

Digital marketing is no longer a non-negotiable for real estate agents. Learn why in the blog.

Tips
by Nadine Melo
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New to ad extensions? Here’s what you need to know

Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.

Guide
by Meredith Stack
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Google Ads health insurance certification: What you need to know

If you want to serve ads with Google, you'll have to get G2 certified. Here's everything you need to know about this certification and what to do next.

Industry
by Laura Lawrie, Product Manager, CallRail
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Handbook: Advanced PPC quick wins for agency marketers

In this curated handbook for agency PPC managers, we’ll show you quick PPC wins you may not have considered before.

Ebook
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Top Tips to Improve Your PPC Lead Quality & Follow-up

Watch this webinar to learn our top tips for generating more and improving the quality of PPC leads.

Events
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Best practices for managing paid search

Looking to start a paid search campaign and don’t know where to start? Read our latest blog post on creating a paid search campaign and the tools you need to succeed.

Tips
by Meredith Stack
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Creating lookalike audiences in Google Ads

How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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8 law firm advertising tactics that make the most of PPC spend

Consider using the following tactics to make the most out of your law firm's PPC budget.

Tips
by Meredith Stack
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20 Plumber advertising examples & why they work

Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.

Tips
by Meredith Stack
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Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

Guide
by Jay Hansborough
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How one digital marketing agency identified and diverted 43% in wasted ad spend

Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.

Case Study
by Jordan Nishkian
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How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

Guide
by Charlie Braithwaite
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How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

Case Study
by Kendall Krantz
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How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Guide
by Trendi Marketing
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CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Webinar
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